1 BILLION AND COUNTING

HOW A VIDEO WITH THE RIGHT STRATEGY PLAYED A PART IN SECURING MAJOR REGIONAL INVESTMENT

With a clear vision for the revitalisation of their riverfront precinct, the Rural City of Murray Bridge needed a campaign that got everyone excited about the future of the regional town. In stepped the video production team at redbikini to come up with the campaign strategy, create the content and, well, kick some goals really! 

We were tasked with creating a video that could be campaign-able and aimed at a diverse and varied audience. We wanted to bring together multiple ideas and concepts into a single story. The development of the tagline: “Murray Bridge – Make it Yours” appealed to individuals, investors and government alike and allowed us to add a human element to a commercial undertaking.

 Filming with local businesses and residents opened our eyes to what a thriving and welcoming community exists just an hour from Adelaide and how the region is ripe with opportunities. Seriously, you need to check this rural city out as it is on the rise.

The video campaign consists of 3D animation, aerials, lifestyle shots and beautiful portraits of local residents to showcase the community and the town’s future developments. The piece kicked off the “Make It Yours” campaign and was launched to the public along with the council’s prospectus. We wanted the video to generate major economic activity to the region, and in just 12 months, over $1 Billion of investment to the region has been realised.

Check out the full video on the ‘Our Work’ page!