» Client: Balfours
» Objective: Video campaign
» Duration: 3 x 30s
» Outcome: More than 35,000 views across Balfours’ social channels
About Balfours
Established in Adelaide in 1853, Balfours is Australia’s oldest bakery and well and truly a South Australian success story. SA owned and operated, Balfours manufactures and distributes quality sweet and savory treats and has bakeries in Adelaide and Sydney. They are also the creators of the famous Frog Cake, a sponge and cream cake covered with fondant, in the shape of a frog’s head.
Our Involvement
With an already long-standing working (and eating) relationship, Balfours approached redbikini wanting a video that would remind customers of their favourite baked goods in a fresh and fun way. The premise was ‘food porn’, which was delivered by showing the behind-the-scenes production of the mouth-watering tasty treats. Filmed in studio, the video was shot in super-slow motion with soft lighting and a deep black infinity backdrop. Brendan and Nat of Homan Photography were the talent behind the styling of the delectable goodies, while the ‘money shot’ was devised by our creative director Justin – a hanging donut being covered in its signature chocolate.
Music aligning with a popular genre was also commissioned for each Balfours product featured, adding another element of interest.
The ads played at the Moonlight cinema over the summer season while simultaneously distributed online.
The Final Product
WHAT OUR CLIENTS SAY
The quality of the work is outstanding. Justin, Danielle and the team’s enthusiasm for what they do is obvious. They continue to raise the bar in finding ways to approach all videos, and dealing with them is a delight.
Defence SA and the South Australian Space Industry Centre have used the services of redbikini for many years and have always appreciate their willingness to push the boundaries and deliver outstanding results. Their attention to detail and library of footage is priceless and the team are always on hand to make last minute changes and work to tight deadlines without compromising quality. The agency will continue to recommend redbikini to stakeholders who are looking for services that they provide specific to defence and space industry as we know they are experts in this area.
Highly recommend Justin and the team for a professional service and high-quality result. From the initial concept meeting through to delivery, the process was seamless and the outcomes have exceeded expectations.
A company that produces brilliant results, no matter what task we have given them. Many have asked who produced our videos due to their premium quality.
We engaged redbikini at Haigh’s Chocolates for the development of a cinema advertisement and series of promotional videos to raise brand awareness and customer engagement across our network of retail stores. We found Justin and his team a pleasure to work with bringing a unique creative approach to meet our brief. They carried out their business with the utmost professionalism and organisation, making everything seem so easy and effortless to get the outcome we were after. They are always a pleasure to work with. We were very happy with the end result and would highly recommend them.
We have been working with redbikini for the past 10 years and are delighted to be able to provide a reference for them. redbikini were engaged to develop a series of TV commercials targeting people working in the livestock industry. These TV commercials required travel across the Australian continent, in regional and remote areas. The conditions were often challenging, particularly when using equipment that is sensitive to dust! We found Justin and his team a pleasure to work with, bringing a unique creative approach to meet our brief. They carried out their business with the utmost professionalism and organisation, making everything seem so easy and effortless to get the outcome we were after. The resulting imagery is highly cinematic, capturing the reality of farm life and contributing to the growth of our brand across Australia. We were very happy with the end result and would highly recommend them.
redbikini act with the highest professionalism making the experience fun and creative. redbikini are knowledgeable, approachable, easy going with a fine eye for detail and a willingness to accept nothing but the best.
The team at redbikini are terrific work with, and highly professional. Bentleys as been delighted with the quality of their work. Their productions have helped us achieve our corporate objectives and get where we want to be.
