Client: Balfours

Objective: Video campaign

Duration: 3 x 30s

Outcome: More than 35,000 views across Balfours’ social channels

About Balfours

Established in Adelaide in 1853, Balfours is Australia’s oldest bakery and well and truly a South Australian success story. SA owned and operated, Balfours manufactures and distributes quality sweet and savory treats and has bakeries in Adelaide and Sydney. They are also the creators of the famous Frog Cake, a sponge and cream cake covered with fondant, in the shape of a frog’s head.

Our Involvement

With an already long-standing working (and eating) relationship, Balfours approached redbikini wanting a video that would remind customers of their favourite baked goods in a fresh and fun way. The premise was ‘food porn’, which was delivered by showing the behind-the-scenes production of the mouth-watering tasty treats. Filmed in studio, the video was shot in super-slow motion with soft lighting and a deep black infinity backdrop. Brendan and Nat of Homan Photography were the talent behind the styling of the delectable goodies, while the ‘money shot’ was devised by our creative director Justin – a hanging donut being covered in its signature chocolate.

Music aligning with a popular genre was also commissioned for each Balfours product featured, adding another element of interest.

The ads played at the Moonlight cinema over the summer season while simultaneously distributed online.

The Final Product

WHAT OUR CLIENTS SAY

LIKE WHAT YOU SEE?

LET’S GET CRACKIN'

SEND US A BRIEF