July 3, 2019 redbikini1 Minutes

There’s no denying the name Haigh’s Chocolates boasts legendary status in Adelaide where it was founded in 1915, but when the artisan chocolatiers were looking to grow their brand awareness interstate, they turned to video production experts redbikini.

The talented team behind redbikini devised the #myfirsthaighs video campaign, which invites members of the public to try a free introductory sample of the chocolate on camera and provide an on the spot testimonial. Filming took place near Haigh’s new Sydney store in Westfield Bondi Junction, with the finished product showcased on the big screen during cinema advertising in Australia’s eastern states.

Haighs BEAN TO BAR
Haigh's Chocolate Shooting by redbikini media
haighs

Img: Process Involved Behind The Perfect Shot

Anyone lucky enough to see the advertisement could visit a Haigh’s store and receive a free sample for themselves. This call to action was designed to increase brand awareness and drive traffic to stores, allowing Haigh’s to measure the success of the campaign, while also sharing the premium chocolate South Australians have known and loved for more than 100 years with the rest of the nation.

See some of the best #myfirsthaighs impressions in the video below:

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