» Client: Murray Bridge
» Project: Video Campaign
» Campaign Tagline: “Murray Bridge- Make It Yours”
» ROI Generated: One Billion Plus in Investment Attraction
» Campaign Features: Hyper-realistic 3D Animations, Sweeping Aerials, Time-lapse, Life style shots, Portrait shots of local residents.
About Murray Bridge
With a clear vision for the revitalisation of their riverfront precinct, the Rural City of Murray Bridge needed a campaign that got everyone excited about the future of the regional town.
In stepped our award-winning video production team at redbikini to come up with the campaign strategy, create the content and showcase the vast investment opportunities Murray Bridge has to offer.
Our Involvement
We were tasked with creating a video campaign, aimed at a diverse and varied audience. We wanted to bring together multiple ideas and concepts into a single story. Thus, through the development of the tagline: “Murray Bridge – Make it Yours”, the campaign appeals to individuals, investors and government alike, allowing us to add a human element to a commercial undertaking.
Filming with local businesses and residents opened our eyes to the thriving and welcoming community existing just an hour from Adelaide — the Murray Bridge region is on the rise, ripe with a range of opportunities, from small business start-ups to land development, to housing, employment, and more.
The finished video campaign features hyper-realistic 3D animation, sweeping aerials, time-lapses, lifestyle shots and beautiful portraits of local residents to showcase the community and the town’s future developments. This video kicked off the “Make It Yours” campaign, launched to the public alongside the council’s prospectus.
Our objective was to showcase Murray Bridge to generate major economic activity — in the 12 months since the #MakeItYours campaign launched, over $1 Billion of investment to the region has been realised.
The Final Product
WHAT OUR CLIENTS SAY
The quality of the work is outstanding. Justin, Danielle and the team’s enthusiasm for what they do is obvious. They continue to raise the bar in finding ways to approach all videos, and dealing with them is a delight.
Defence SA and the South Australian Space Industry Centre have used the services of redbikini for many years and have always appreciate their willingness to push the boundaries and deliver outstanding results. Their attention to detail and library of footage is priceless and the team are always on hand to make last minute changes and work to tight deadlines without compromising quality. The agency will continue to recommend redbikini to stakeholders who are looking for services that they provide specific to defence and space industry as we know they are experts in this area.
Highly recommend Justin and the team for a professional service and high-quality result. From the initial concept meeting through to delivery, the process was seamless and the outcomes have exceeded expectations.
A company that produces brilliant results, no matter what task we have given them. Many have asked who produced our videos due to their premium quality.
We engaged redbikini at Haigh’s Chocolates for the development of a cinema advertisement and series of promotional videos to raise brand awareness and customer engagement across our network of retail stores. We found Justin and his team a pleasure to work with bringing a unique creative approach to meet our brief. They carried out their business with the utmost professionalism and organisation, making everything seem so easy and effortless to get the outcome we were after. They are always a pleasure to work with. We were very happy with the end result and would highly recommend them.
We have been working with redbikini for the past 10 years and are delighted to be able to provide a reference for them. redbikini were engaged to develop a series of TV commercials targeting people working in the livestock industry. These TV commercials required travel across the Australian continent, in regional and remote areas. The conditions were often challenging, particularly when using equipment that is sensitive to dust! We found Justin and his team a pleasure to work with, bringing a unique creative approach to meet our brief. They carried out their business with the utmost professionalism and organisation, making everything seem so easy and effortless to get the outcome we were after. The resulting imagery is highly cinematic, capturing the reality of farm life and contributing to the growth of our brand across Australia. We were very happy with the end result and would highly recommend them.
redbikini act with the highest professionalism making the experience fun and creative. redbikini are knowledgeable, approachable, easy going with a fine eye for detail and a willingness to accept nothing but the best.
The team at redbikini are terrific work with, and highly professional. Bentleys as been delighted with the quality of their work. Their productions have helped us achieve our corporate objectives and get where we want to be.
