Long regarded as one of South Australia’s most treasured and successful brands, Haigh’s Chocolates engaged the services of video production company redbikini to give audiences a behind the scenes look at its processes.
Bean to Bar is a video collaboration between redbikini and Haigh’s, which captures the essence of what makes Haigh’s chocolates so special. The video showcases the steps involved in the art chocolate-making, which includes the revered Adelaide brand sourcing its own cocoa beans from around the world.
Fig. Production Team In Action
redbikini was tasked with finding creative ways to raise the (chocolate) bar when presenting the crafting processes and demonstrating how involved the chocolatiers are from start to finish as Haigh’s prides itself on making its chocolate from scratch to achieve their unique flavour.
The onus was on making the footage, dramatic, cinematic and mouth-watering. Every step of the process was analysed and redbikini developed creative ways to best illustrate the delicious craft. From filming in their pristine factory at Mile End, to recreating the bean roasting process in studio – complete with flame – and working with food stylists, redbikini made sure every shot looked the best it could.
Pushing the boundaries of filming, the team behind redbikini researched the best types of cameras and lenses to use in order to make the end result as cinematic as possible.
During the post-production phase, time was spent to ensure every aspect of the video was complementary, including the music that went with the vision and graphics. The end result, which will be distributed to Haigh’s database and played in stores and online, speaks for itself.
BRANDS WE WORK WITH
