» Client: UMS
» Objective: Video campaign
» Duration: 3 mins
» Outcome: Increased brand awareness with more than 8000 views across social media channels. The video will also be used at trade shows and by the sales team when visiting existing and prospective clients.
About UMS
Based in Melbourne, UMS is currently under contract with the Australian Army to deliver the motion-based Driver Training system for Land400 Ph2 (Rheinmetall Boxer vehicle). Derived from a customised industrial robot, the simulator is a highly dynamic motion platform for immersive training that provides high-fidelity simulation and overcomes the limitations of current motion platform technology.
Our Involvement
Our involvement: UMS approached redbikini on the back of a recommendation by an existing local client, APC technology, for our specialisation in video creation for the defence sector. This was despite the fact that UMS is based in Sydney and operates out of Melbourne.
The video’s strategy was to highlight the interchangeable cabins of the Land400 Ph2, as well as the ability to teach drivers how to recover a vehicle when it rolls, something other simulators do not do.
Filming took place in 2020, when COVID had already well and truly made its mark, and our team, while unable to travel to Victoria due to restrictions, completed the task through extensive direction in pre-production, including thorough shot lists, reference shots and pre-created graphics.
The video was filmed by one of our suppliers on the ground in Victoria, using the RED Gemini camera, and a hazer to create atmosphere. redbikini was also able to use existing footage from our extensive defence library.
The Final Product
WHAT OUR CLIENTS SAY
The quality of the work is outstanding. Justin, Danielle and the team’s enthusiasm for what they do is obvious. They continue to raise the bar in finding ways to approach all videos, and dealing with them is a delight.
Defence SA and the South Australian Space Industry Centre have used the services of redbikini for many years and have always appreciate their willingness to push the boundaries and deliver outstanding results. Their attention to detail and library of footage is priceless and the team are always on hand to make last minute changes and work to tight deadlines without compromising quality. The agency will continue to recommend redbikini to stakeholders who are looking for services that they provide specific to defence and space industry as we know they are experts in this area.
Highly recommend Justin and the team for a professional service and high-quality result. From the initial concept meeting through to delivery, the process was seamless and the outcomes have exceeded expectations.
A company that produces brilliant results, no matter what task we have given them. Many have asked who produced our videos due to their premium quality.
We engaged redbikini at Haigh’s Chocolates for the development of a cinema advertisement and series of promotional videos to raise brand awareness and customer engagement across our network of retail stores. We found Justin and his team a pleasure to work with bringing a unique creative approach to meet our brief. They carried out their business with the utmost professionalism and organisation, making everything seem so easy and effortless to get the outcome we were after. They are always a pleasure to work with. We were very happy with the end result and would highly recommend them.
We have been working with redbikini for the past 10 years and are delighted to be able to provide a reference for them. redbikini were engaged to develop a series of TV commercials targeting people working in the livestock industry. These TV commercials required travel across the Australian continent, in regional and remote areas. The conditions were often challenging, particularly when using equipment that is sensitive to dust! We found Justin and his team a pleasure to work with, bringing a unique creative approach to meet our brief. They carried out their business with the utmost professionalism and organisation, making everything seem so easy and effortless to get the outcome we were after. The resulting imagery is highly cinematic, capturing the reality of farm life and contributing to the growth of our brand across Australia. We were very happy with the end result and would highly recommend them.
redbikini act with the highest professionalism making the experience fun and creative. redbikini are knowledgeable, approachable, easy going with a fine eye for detail and a willingness to accept nothing but the best.
The team at redbikini are terrific work with, and highly professional. Bentleys as been delighted with the quality of their work. Their productions have helped us achieve our corporate objectives and get where we want to be.