May 27, 2021 redbikini1 Minutes

South Australian advertising and digital agency Bigwig approached redbikini with the idea to film an eyeball up close for a Diabetes SA commercial, in part highlighting the correlation between the disease and its damaging impact on vision.

In theory, the concept seemed simple enough, but the filming process was in fact incredibly complex and technical and required a high-level of expertise and patience to perfect.

Img. Process Involved Behind The Perfect Shot

Beginning with an extreme close up of the pupil, the camera tracked back over the course of 20 seconds to end with the reveal of a man’s face.

redbikini sourced a specialised macro lens for one of our 4k cameras, which was mounted on a dolly with a wireless follow-focus. This was the only way we could achieve the required shots in both the closeup and wide aspects and still maintain focus.

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Img. Process Involved Behind The Perfect Shot

Filming took half a day to nail just one perfect shot, but we’re incredibly proud of the end result, which you can check out here.

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