Marketing Strategy, Concept Development & Scripting for Video Production
As Julie Andrews once famously sang (in The Sound of Music for those playing along), “Let’s start at the very beginning, a very good place to start” and so too can these words can be applied to video production. Video is one of the best marketing tools to grow a business, if done well. It has the power to grow brand awareness, provide positive association, communicate information and increase sales. But for all this to happen, there firstly needs to be a solid strategy in place, which includes marketing, concept development and scripting.
At redbikini, we offer a detailed strategy consultation before we even pick up a camera. Our creative director, Justin O’Brien, has an extensive background in marketing, which has enabled him to assist clients during the initial planning stages to ensure every video hits its mark.
redbikini approaches all video like broadcasters – always with the audience in mind. We provide a strategy to ensure your video content will be high quality and that it reaches your intended customers.
Once an idea for a video is workshopped and the strategic direction established, redbikini’s award-winning team of writers, directors, producers and editors can turn your concept into reality. Based in Adelaide, South Australia, redbikini can develop concepts and pen scripts from scratch or offer script support to collaborate with clients.
redbikini and our digital marketing arm, LOOP, which we launched in 2020, helps South Australian businesses set clear, realistic and measurable goals to generate growth. Together we offer an affordable step-by-step digital marketing program that identifies opportunities and helps take your business to the next level.
WHAT OUR CLIENTS SAY
The quality of the work is outstanding. Justin, Danielle and the team’s enthusiasm for what they do is obvious. They continue to raise the bar in finding ways to approach all videos, and dealing with them is a delight.
Defence SA and the South Australian Space Industry Centre have used the services of redbikini for many years and have always appreciate their willingness to push the boundaries and deliver outstanding results. Their attention to detail and library of footage is priceless and the team are always on hand to make last minute changes and work to tight deadlines without compromising quality. The agency will continue to recommend redbikini to stakeholders who are looking for services that they provide specific to defence and space industry as we know they are experts in this area.
Highly recommend Justin and the team for a professional service and high-quality result. From the initial concept meeting through to delivery, the process was seamless and the outcomes have exceeded expectations.
A company that produces brilliant results, no matter what task we have given them. Many have asked who produced our videos due to their premium quality.
We engaged redbikini at Haigh’s Chocolates for the development of a cinema advertisement and series of promotional videos to raise brand awareness and customer engagement across our network of retail stores. We found Justin and his team a pleasure to work with bringing a unique creative approach to meet our brief. They carried out their business with the utmost professionalism and organisation, making everything seem so easy and effortless to get the outcome we were after. They are always a pleasure to work with. We were very happy with the end result and would highly recommend them.
We have been working with redbikini for the past 10 years and are delighted to be able to provide a reference for them. redbikini were engaged to develop a series of TV commercials targeting people working in the livestock industry. These TV commercials required travel across the Australian continent, in regional and remote areas. The conditions were often challenging, particularly when using equipment that is sensitive to dust! We found Justin and his team a pleasure to work with, bringing a unique creative approach to meet our brief. They carried out their business with the utmost professionalism and organisation, making everything seem so easy and effortless to get the outcome we were after. The resulting imagery is highly cinematic, capturing the reality of farm life and contributing to the growth of our brand across Australia. We were very happy with the end result and would highly recommend them.
redbikini act with the highest professionalism making the experience fun and creative. redbikini are knowledgeable, approachable, easy going with a fine eye for detail and a willingness to accept nothing but the best.
The team at redbikini are terrific work with, and highly professional. Bentleys as been delighted with the quality of their work. Their productions have helped us achieve our corporate objectives and get where we want to be.
