Marketing Strategy, Concept Development & Scripting for Video Production

As Julie Andrews once famously sang (in The Sound of Music for those playing along), “Let’s start at the very beginning, a very good place to start” and so too can these words can be applied to video production. Video is one of the best marketing tools to grow a business, if done well. It has the power to grow brand awareness, provide positive association, communicate information and increase sales. But for all this to happen, there firstly needs to be a solid strategy in place, which includes marketing, concept development and scripting.

At redbikini, we offer a detailed strategy consultation before we even pick up a camera. Our creative director, Justin O’Brien, has an extensive background in marketing, which has enabled him to assist clients during the initial planning stages to ensure every video hits its mark.

redbikini approaches all video like broadcasters – always with the audience in mind. We provide a strategy to ensure your video content will be high quality and that it reaches your intended customers.

Once an idea for a video is workshopped and the strategic direction established, redbikini’s award-winning team of writers, directors, producers and editors can turn your concept into reality. Based in Adelaide, South Australia, redbikini can develop concepts and pen scripts from scratch or offer script support to collaborate with clients.

redbikini and our digital marketing arm, LOOP, which we launched in 2020, helps South Australian businesses set clear, realistic and measurable goals to generate growth. Together we offer an affordable step-by-step digital marketing program that identifies opportunities and helps take your business to the next level.