Bentleys - Where You Want To Be
Bentleys is an international network of advisory and accounting firms that work with aspirational businesses and entrepreneurs to help them achieve their goals.
They offer expertise in a range of areas, including financial planning, superannuation, tax, SMEs and employ 700 staff led by more than 70 partners from 17 locations across Australia, New Zealand and China, with headquarters in Adelaide.
redbikini teamed up with Bentleys to make a video that showcased its successes across multiple industry sectors on a local, national and global scale. Featuring Bentleys staff as well as professional actors, and 2D animation, the 40-second campaign video was filmed over a day and a half.
The objective was to demonstrate that the staff are friendly and helpful and we made sure there was camera movement with every shot to give the feeling of moving forward. Match cuts were also used to make it all feel seamless and easy. The tagline ‘Get you to where you want to be’ was the inspiration behind the video’s approach, which aims to evoke the notion that Bentleys can increase business growth and get their clients to where they want to be.
The end result both showcases the company’s successes and demonstrates the comprehensive support it provides its clients to reach their business objectives.
Check it out here:
BRANDS WE WORK WITH
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Haigh's Chocolates #MyFirstHaighs
There’s no denying the name Haigh’s Chocolates boasts legendary status in Adelaide where it was founded in 1915, but when the artisan chocolatiers were looking to grow their brand awareness interstate, they turned to video production experts redbikini.
The talented team behind redbikini devised the #myfirsthaighs video campaign, which invites members of the public to try a free introductory sample of the chocolate on camera and provide an on the spot testimonial. Filming took place near Haigh’s new Sydney store in Westfield Bondi Junction, with the finished product showcased on the big screen during cinema advertising in Australia’s eastern states.
Img: Process Involved Behind The Perfect Shot
Anyone lucky enough to see the advertisement could visit a Haigh’s store and receive a free sample for themselves. This call to action was designed to increase brand awareness and drive traffic to stores, allowing Haigh’s to measure the success of the campaign, while also sharing the premium chocolate South Australians have known and loved for more than 100 years with the rest of the nation.
See some of the best #myfirsthaighs impressions in the video below:
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BRANDS WE WORK WITH
Oliver Davis
Oliver Davis
Camera/Editor
Oliver doesn’t drink coffee, but does consume unhealthy amounts of footage.
Originally from the UK he now lives in beautiful Adelaide, doing what he loves best and spending time with a great group of creatives.
He relinks media in his sleep and when he is not behind a computer editing you’ll be sure to find him behind a camera shooting.
Ep 14 - Luke Wallis
redbikini has partnered with B&T to make 'The Ads I Wish I'd Made'
‘The Ads I Wish I’d Made’ is a series that asks Australia’s leading creatives which TVCs or pieces of media have resonated most strongly with them in their career.
Episode 14 features Luke Wallis – Creative Director, Cummins & Partners
